In accordance with the policies approved by ICANN, the Internet Corporation for Assigned Names and Numbers, the contact info a domain name is registered with must be correct and accurate at all times. Moreover, this info is freely available on WHOIS lookup websites and while this may not be a problem for companies, it may not be very convenient for individuals, because anyone can view their names and their personal home and email addresses, particularly in times when identity fraud is not that unusual. This is why domain registrars have launched a service that conceals the details of their clients without modifying them. The service is referred to as Whois Privacy Protection. If it’s active, people will view the details of the registrar company, not the domain owner’s, if they do a WHOIS search. The Whois Privacy Protection service is supported by all generic Top-Level Domain extensions, but it’s still impossible to conceal your private details with certain country-code ones.